Blogs

Picture this: You are selling an Amazon best-seller at a competitive price. One day you wake up and notice a dip in your sales. After some digging, you find out

How to Understand Your Brand’s Share of Visibility Let’s think about your product’s performance on Amazon for a second. If it’s buried on page three of Amazon’s search results while

Understanding Vendor Funding Setting the right discounts is a delicate balance. Ensuring the right value where your business profits and customers are happy with the deal too is a tricky

Tru Fru, a brand known for its innovative approach to frozen fruit snacks, has captured the attention of health-conscious consumers across the United States. Their products, including the popular Tru

The global food industry is undergoing a seismic shift. As climate concerns, ethical consumption, and health-conscious lifestyles reshape consumer preferences, plant-based alternatives have surged from niche products to mainstream staples.

A well-funded competitor launches a new quick commerce platform, outranking your online store overnight. Their products dominate search results, eating into your revenue. Meanwhile, your keyword strategy remains static—outdated and

Costco is one of the most successful retail chains in the world, consistently ranking among the top in revenue and customer loyalty. The warehouse club model, which has been fine-tuned

Amazon is the leading ecommerce marketplace worldwide, bar none. With millions of products listed in several categories, the platform hosts numerous sellers and a growing number of customers who shop

The right price can make or break a product. In the simplest terms, pricing an item too high can defer potential customers to competitors. Pricing it too low means brands