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Companies today often sell their products through various channels to reach as many customers as possible. These channels can include direct sales, online marketplaces, authorized

With the rise of e-commerce platforms, brick-and-mortar stores are no longer the only option for shoppers. As a result, optimizing product listings for enhanced digital

Data is the crux of all businesses today and to stay on top, companies need to make informed decisions based on data-driven insights. One such

Introduction to Consumer Insights Tools Consumer insights tools have become indispensable in the modern business landscape, offering brands the ability to understand their customers more

In an era where e-commerce is booming and consumer preferences are rapidly evolving, the digital shelf has become the new battleground for brands. The physical

One critical type of data that organizations must manage effectively is product data. Product data refers to all the information related to a company’s products,

Category management is a strategic approach used by retailers to optimize the performance of specific product categories within their stores. By treating each category as

Competitive Intelligence Competitive Intelligence (CI) is the crucial process of collecting, analyzing, and using information about competitors to make strategic business decisions. It equips companies

Imagine a product listing as a salesperson for your online store. Great product data is like giving that salesperson all the information they need to

As a retail business owner, boosting profitability is always a priority. In an industry with slim profit margins, the search for effective pricing strategies never