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Drunk Elephant founded by Tiffany Masterson in 2012 took the skincare world by storm with its unique approach. In their story, she says, “I was a frustrated, confused brand-hopper searching
The beauty industry is a bustling arena where new players continuously strive to make their mark. With so many brands jostling for attention, it takes something truly unique to stand
The festive season brings along multiple sales across various e-commerce platforms, especially Amazon. Previously we made a brand comparison between 2 of the budget-friendly smartphones in India, but with the
The Indian beauty market is one of the most vibrant sectors in the country’s economy, with consumers constantly seeking new and innovative products. Within this competitive environment, Sugar Cosmetics has
The Amazon Great Indian Festival Sale- a sale that most Indians wait for to buy all the items they have eyed throughout the year! As per a recent post by
As kids, one of the occasions that we would get to buy new clothes or toys without having to ask for it would be during the festive season. As a
Amidst the glitzy world of cosmetics, where numerous brands compete for the spotlight, GlamourGlow (a pseudonym for confidentiality) has always succeeded in making a memorable impression. Renowned for their exceptional
Biotique on Amazon Understanding a brand’s presence on e-commerce platforms is crucial. One of the key metrics that businesses need to focus on is the “Share of Search.” It is
Imagine, if you will, a case study centered around a cosmetics brand we’ll refer to as “GlamourGlow.” There once existed a well-known cosmetics brand called “GlamourGlow.” Their diverse range of
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