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Introduction to Consumer Insights Tools Consumer insights tools have become indispensable in the modern business landscape, offering brands the ability to understand their customers more
Lululemon is a Canadian athletic apparel company that has been making waves in the fashion industry since its inception in 1998. In recent years, the
What are Share of Voice Tools? A Share of Voice tool empowers brands to measure their presence by comparing it to competitors within the same
In an era where e-commerce is booming and consumer preferences are rapidly evolving, the digital shelf has become the new battleground for brands. The physical
Brand protection software is designed to monitor the internet for instances of infringement or misuse of your company’s intellectual property (IP). This includes trademarks, logos,
Launching a successful product line requires more than having a great idea or innovative product. It involves conducting thorough research, understanding your target audience, identifying
One critical type of data that organizations must manage effectively is product data. Product data refers to all the information related to a company’s products,
For today’s consumers, creating a product that merely fulfills its intended purpose is no longer sufficient to capture their attention and earn their loyalty. With
Understanding the Importance of Consumer Insights Consumer insights are actionable information about customers’ needs, wants, expectations, and behaviors when interacting with a company or using
Category management is a strategic approach used by retailers to optimize the performance of specific product categories within their stores. By treating each category as
Empowering clients with smart insights for a better future. Get eCommerce insights on promotions, product stocks, and market trends. 42Signals equips consumer brands with rich data to turn customer insights into retail excellence.
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