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In recent years, the adoption of eCommerce has accelerated, and COVID-19 further fueled the shift toward digital shopping. Post-pandemic shoppers are now more inclined towards online purchases, making it crucial
Success is not an easy task in the competitive corporate environment of today. Businesses must be flexible to overcome a multitude of obstacles, including increased market saturation and altering consumer
Picture this. You have had your eye on a pair of really cool headphones for months. You diligently search online, compare prices across different marketplaces, and finally find the perfect
Product Assortment in Retail Product assortment in retail refers to the range of products offered by a retailer or brand to its customers. It involves carefully curating a selection of
What’s the need for a price change tracker? Pricing is one of the main factors that determines whether the customer buys the product or moves to another variant. A variant
The e-commerce industry in India is experiencing unprecedented growth. In the ever-evolving world of e-commerce, businesses are constantly seeking innovative ways to understand and cater to their customers’ needs. However,
Brands invest significant resources in building their reputation, ensuring that their products are associated with quality, reliability, and trust. However, when retailers engage in aggressive price-cutting, it can harm the
What is Product Assortment? Product assortment refers to the comprehensive range of products that a company offers to its customers. An effective assortment of products is vital for meeting diverse
In eCommerce, consumer insights are invaluable for shaping effective marketing and sales strategies. Understanding consumer behavior, preferences, and trends can empower businesses to make informed decisions, optimize their operations, and
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