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The last time I purchased a mobile, I distinctly remember the entire process right from shortlisting models to exploring the models to purchasing the mobile. The first thing that I
What is Share of Voice Share of Voice (SOV) is a metric that measures a brand’s or company’s share of the total online conversation or advertising space within a particular
What is Voice of Customer Analysis? Voice of Customer Analysis (VoC) refers to the process of capturing and analyzing the needs, wants, and expectations of customers to improve a product
In recent years, the importance of customer experience in retail has become increasingly important as consumers are even more demanding in terms of what they expect from their shopping experience.
Social commerce, the blend of social media and e-commerce, has emerged as a powerful force, transforming traditional marketing strategies and reshaping the consumer experience. Let’s look at the rise of
The future of eCommerce is exciting. The top trends in this market space look promising for newbie retailers to find their niche, for established retailers to optimize their products, and
eCommerce in India underwent a significant transformation due to the COVID-19 pandemic. While some brick-and-mortar businesses struggled during the economic downturn, online businesses generally thrived. Many companies experienced an uptick
The information available on retail websites can reveal insights into important parameters like store and product performance, inventory management, and consumer sentiment. With the rise of e-commerce and shifting consumer
Today we have many tools to understand online consumer behavior, starting from what page they landed on and how they have navigated through the website to reach the check-out page.
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